Laid-back seaside region on the Thailand Gulf of Golf wins Asia and Australia’s 2014 Golf Destination of the Year.
Located roughly 125 miles south of Bangkok, the area of Hua Hin received the award this week at the International Association of Golf Tourism Operators’ annual convention, held in Catalonia, Spain.
The honor represents only the second time a region, rather than a country, has been named Golf Destination of the Year in Asia/Australasia. Thailand has twice won the award, with the previous going to the Thai city of Pattaya in 2012.
The 2014 award was accepted by Hua Hin’s Lord Mayor, Khun Nopporn Vuttikul, during a ceremony at the end of the International Golf Travel Market conference, a widely respected gathering for golf tour operators, executives, media, and other professionals representing resorts, golf clubs, and destinations from around the world.
The accolade recognizes Hua Hin’s rapid rise to the top of golf tourism market. While the first golf course in Thailand, the Royal Hua Hin Golf Club, was built in 1924 and generations of Thailand’s Royal Family has vacationed in the area for 80 years, the region’s golf credentials acclerated rapidly upon the introduction in 2007 and 2008 of Black Mountain and Banyan golf clubs. Both courses have since been rated consistently among Thailand’s most elite layouts.
Black Mountain has received best-in-class recognition for each of the past three years at the Asia Pacific Golf Summit, including again last week in Jakarta, when it was honored as the top course in Thailand. In 2011 and 2012, Black Mountain was named the best championship course in the Asia Pacific and became the first course in Thailand to be included in US Golf Digest’s Top 100 Courses Outside the US. This year it was runner-up as best championship layout in the region.
Banyan has been in the top three in Thailand for the same period and for the past two years even its clubhouse (pictured in the featured image at the top of this page) was voted best in the region. Banyan was also named best new course in Asia Pacific, in 2009.
Hua Hin, which literally translates as “head rock”, now boasts 11 golf courses, has become a popular destination for golfers from all over the world, especially during the peak winter season when its population of 85,000 swells by a factor of two or three. Its perfect year-round climate, casual atmosphere, wonderful beaches and restaurants, and proximity to the large city benefits of Bangkok are key reasons for its popularity.
Obvious Choice for Award, New Tournament
In June next year, Hua Hin will host the Centara World Masters Golf Championship, a week-long tournament for club golfers aged 35 and over. Up to 600 golfers from around the world are expected to participate.
Organizer, Peter McCarthy, the principal of Go Golfing in Australia, said Hua Hin stood out as the obvious location for the first event of its kind in Asia. “We will play at four leading courses – Banyan, Black Mountain, Majestic Creek, and Imperial Lake View – all of which are within easy reach of Hua Hin and offer a premier standard of golf and supporting facilities.”
The general manager of Banyan Golf Club, Stacey Walton, says Hua Hin has become internationally recognized as a “friendly and charming resort destination with several kilometers of coastline, 5-star hotels, water theme parks, nice restaurants, spas, shopping and cultural attractions”.
“Hua Hin has all the right ingredients for a fantastic golf holiday and it truly deserves to receive such a prestigious award,” he said. “This will mean a lot to the local community and to our team at Banyan Golf Club as they work hard to provide every visitor with an exceptional golfing experience. They will feel proud of our destination’s success.”
Black Mountain’s general manager, Harald Elisson, said the award recognized that Hua Hin was home to two of the top golf courses in Thailand. “Hua Hin has perfect year-round golf weather and great courses that appeal to golfers of all levels as well as to families. We are just two hours by car from Bangkok, the roads are improving all the time, and we don’t have a rainy season. These are perfect ingredients for a memorable golf holiday.”
A new city plan for Hua Hin, expected to be adopted in 2014, will ensure further development of the region. A high-speed train service is scheduled to commence from Bangkok in 2017.