Are You Feeling Lucky?

We may, as Hemingway wrote, make our own luck; but why not focus on your game and leave the luck-making to Black Clover?

The simplicity of Black Clover USA‘s logo design and tagline (“Live Lucky”) are a welcome departure from the run-o’-the-mill corporate billboard set. The company’s line of hats, apparel, accessories, and even golf bags come in a wide variety of colors and styles that–while marketed to twenty-somethings–will appeal to men and women of any age.

Being of “Irish” descent, these words clearly come with some Black Clover bias, but I’ve called around to a few golf clubs the company is stocking with their goods and the word is the line is flying off the shelves. Whether you’re just looking for a style recharge or, perhaps, angling for an investment in a young company with promise, keep your eye on Black Clover.


Quick Fact: In 2005 Golf Digest estimated the odds of an amateur holing out in one to be around 12,000 to 1. According to the experts in charge of foliage formulas, the odds of finding a four-leaf version of the typical three leaf clover isn’t much better at 10,000 to 1.


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