Vessel Bags Delivers Custom Design, Online

Vessel Bags claims that practically anyone with a net connection can create their own staff bag. Does the app hold water?

 

Vessel Bags is the top custom staff bag manufacturer for professional athletes, including the likes of John Daly, Wayne Gretzky, Cristie Kerr, Nick Price, and Michelle Wie.

The organization introduced a Web app in late 2012 that has one simple goal: to provide new individual and corporate customers with simple tools for transforming the golf bag version of an empty canvas into an attractive, highly individualized product.

Significant: Vessel Bags does NOT require minimum orders, nor does the company charge a premium or other hidden set-up fees for customers–even if they want just a single bag. Any company can shift its policy to mirror this approach, but it’s Vessel that’s bringing staff bags to the masses.

Vessel Bags currently offers two bag styles–the “Nicklaus” staff bag, which sells for $650 and a “Player” stand bag ($350). “Palmer” and “Hogan” staff bags will follow soon. Customers have a choice of materials, from nylon to Premium Synthetic Leather.

Vessel charges just $150 more than a superstore charges for a smaller staff bag with fewer options and featuring the logo of a company you don’t own.

Designing a bag is as simple as choosing a bag type, colors, and materials; adding custom text and uploading images.

For all its simplicity, Vessel Bags’ Web app is one heck of a Closer. Initially, it seduces you for its convenience. When you begin exploring options, it models your old college colors. By the time you’ve uploaded and positioned some images, it’s over. You’re hooked and may very well have a golf partner that lasts the whole of your life.

Vessel Bags are suitable for a large variety of applications (advertising a business or charity, creating sales incentives, enhancing a product display, pretending you’re a pro…).

Vessel Bags’ customization app meets each of the company’s stated goals, and then some. New customers will take to it instantly and enjoy a clean, visually pleasing experience.

The sample images do a fine job of showing contour and even some synthetic leather surface detail. The final images preceding check-out–which you can download and print–provide views from a variety of angles. Mine are this article’s featured image.) Customers will have accurate expectations of how the final product will look. In the absence of touch, that’s the best Vessel could hope for.

Vessel offers customers a refund or exchange if customers aren’t 100% satisfied.

The company is continually doing everything possible to support its mission “to inspire love, hope and change, one bag at a time.” It actively supports World Vision’s Promise Pack by purchasing and assembling school supplies for children in AIDS-affected communities.

Opinion, Part I: It’s premature to rate the bag as I have yet to receive it. If it mirrors the same experience as the app, site, and strategy, It could very well earn my highest rating.

 

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Sean T. Kelly

Owner/Director at LinkedGolfers
Sean T. Kelly is a writer, editor, and content director who has nearly 25 years' experience developing material in print, online, and over the air. His work has appeared on the New York Times "Best Seller List," international magazine covers, and the Today Show, among others. Sean is currently focusing on the intersection of travel, lifestyle, and mobile technologies. He is the owner/director LinkedGolfers.
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